Sunday, October 14, 2012

Alternative Identity and a Subculture from the UK


Jared O’Neill

I have a very charismatic friend, Danny, who has a dream to become a “famous rapper.”  He dropped his first two tracks last spring.  Danny is white, Jewish, and grew up in an upper-middle class home in London.  Within the last two months he has been getting a lot of very good attention from various websites, blogs, and even clothing companies.  A couple of weeks ago he dropped his first EP with four tracks before he will release his upcoming mixtape titled Teaspliffs.  In this “prequel,” he received 20,000 plays and 800 downloads in the first two weeks of its release and numbers keep growing.
            The question I have is, how is he getting so popular while being the exact opposite of so many of the stereotypes in hip hop.  Let me remind you that he is white, British, Jewish, and did not come from the “hood.”  The reason I mention that he is Jewish is because it is pretty rare to find a famous Jewish rapper.
            In one of his songs, he compares himself to the legendary rapper Slick Rick, who was very popular in the 90’s and also came from London.  Danny references himself the “young fresh white slick rick” in one of his songs.  He brags, about being an egotistical skinny white boy and stealing other people’s girlfriends.  Although he comes from London, like Slick Rick, Danny creates a whole different subculture of his own.  His music is like nothing you have ever heard.  It is extremely distinct.  This may be the reason why he is continuing to get more and more popular.
            His identity and looks, also known as his “swag,” are very alternative.  He doesn’t wear baggy clothes, drink 40-ounce beers, or carry a gun.  Danny is an up and coming artist whom I am sure will become legendary, prominent, and a significant figure to the hip hop movement.

Check out his website @ www.dvnnyseth.com
There are free downloads and Music Videos



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