Alright, so if you have heard 3oh!3 chances are you noticed their electro, hip hop, pop fusion type sound. Chances are you also noticed there blatantly obvious misogynic references that are apparent in just about every song they release.
So, 3oh!3 is a group consisting of two white men now 27 years and 28 years old respectively. They come from Boulder, Colorado and their name pronounced 303 is sort of creative take on the area code of Denver. After gaining recognition from their self-titled debut effort. Their sophomore record "Want"reached number 44 on the Billboard 200, and the single off of it "Don't Trust Me" reached number seven on the Billboard Hot 100.
Growing up I tended to frequent the thriving heavy metal scene of Denver,and my 13 year old mind vividly remembers when I went to see a collection of metal bands, and 3oh!3 somehow was booked to open. Although it was nowhere near anything I was expecting to see, I found myself oddly fond of the piercing synths, catchy hooks, with ever so shocking brash lyrics.
The band then played the Warped Tour and essentially blew up the Denver radio stations with the line "Don't trust a ho, never trust a ho." Although 3oh!3 is by no means your cut from the cloth hip-hop duo, they do include many themes in their music that directly correlate to those in more traditional hip-hop. These themes include the extreme sexualized objectification of women, the usage of drug and alcohol, living lavish lifestyle, and in a very odd way hyper masculinity.
As 3oh!3 continues to make music, they are in no way falling off the map. They continue to gain more airtime and popularity for their now trademarked white-electro-hip-hop-pop style.
Aside from their catchy pop style, what else do you think lead to the popularity of 3oh!3? Also, would you consider 3oh!3 to be a hip-hop duo? Why or why not?
Here's another tune off their sophomore effort "Want." This song "Rich Man" includes references of liquor, objectification, and even the threat of the frontman locking lips with your sister.
Also, check this interview, where the members of 3oh!3 admit that they believe their controversial lyrics attribute to the popularity in the same way NWA's did.